The Challenge of Self-publishing

So I took the plunge. After long resistance, I signed on with Booksurge to self-publish a novel.  That means Crossovers should be available by Christmas after languishing for years in the proverbial drawer, rejected by publishers who don’t think they can sell a book about a boy who figure skates.

Why did I resist?

Self-publishing means the author takes on not only the financial responsibility of printing the book, but also the roles of editor, book designer, and distributor.

It can be a shortcut to avoid polishing a manuscript to the level a commercial publisher requires.  But I already have five commercially published titles and have actually been paid for editing other people’s work.  The Crossovers manuscript has been read by several critics—writers, figure skaters and even a former hockey commissioner.  My daughter who used to keep the typists of an insurance company in proper grammatical form is currently going over it.  Her father has instructed her to be brutal.  (I think that is revenge for my editing of his self-published book, Excellence in Theological Education.)

The book design problem will be handled by Booksurge’s templates.  I need only slot my information into their templates, and out pops a book cover.  Of course, that means choices are very limited.  The Booksurge people assured me that there are literally millions of stock photos available on the Internet.  Unfortunately I haven’t found anything appropriate for a juvenile novel about a hockey player who wants to learn to figure skate.  An enthusiastic adult skater has lined me up with a photographer.  We have an appointment to meet at the rink with a pile of skates right after they finish giving the ice its highest shine.  We shall see how realistic my cover dreams are.

The biggest problem in self-publishing is usually distribution.  Bookstores avoid self-published books like a first-time goalie scared of the puck.  A public speaker has a built-in audience that heads straight for the book table after the meeting.  Fiction is more problematic.  Too often the author ends up with a garage full of unsold books.  In this day of print-on-demand I don’t risk a garage full of books—just a lot of money spent and nothing to show for it.

The way I figure it, Crossovers will appeal to the niche market of figure skaters and hockey players.  They all hang out at the same place—the ice rink.  And they shop at the same places—the skate shops.  My marketing plan is to drive from ice rink to skate shop with a trunk full of books.  Whitepages.com lists 27 within ten miles of my daughter’s house.  I can do this.  It’s an Olympic year with an American men’s World Champion.  What better time to try?